The
Backstory
brand messaging & SEO website copy
Melanie Hay is an interior designer based in Toronto, Canada, and focused on exclusively serving clients who live in the GTA, Oakville, Muskoka, and Collingwood.
Having originally written her copy herself, she was feeling weary of the work and time it would require for her to align her verbal identity with the branding she was investing in – all on her own. While copywriting was originally an afterthought to her rebranding plan, she hired Woven Copy Studio to get clear on her brand message, differentiators, and improve her reach through SEO to attract her ideal local clientele.
/ EFFORTLESS
KNOWING /
Tone-of-voice descriptors
Endearing
Poised /
the debut ↓
The Debut
Bringing Melanie’s refined digital environment into existence was a true collaborative effort. Woven Copy Studio worked seamlessly alongside Tia of Duelle Made to weave together a cohesive visual and verbal identity that fully embodies her brand. Now Melanie can proudly invite potential clients in to experience a taste of her craft and what she feels is important about her story & offerings. Also worth noting – her website is a testament to investing in interiors & architecture photography, with photos by Lauren Miller.
Strangely enough, copywriting was an afterthought to my rebranding plan initially, as I work and think in such a visual space. I had no idea how much value Carrie's words would add to my online presence and how her thoughtful creative process would bring clarity to my story and brand values, in a way that felt natural and unforced. It was literally a STRESS-FREE PROCESS.
“I feel a sense of calm, clarity, ease, and confidence in my business now.”
— Melanie
residential designer
This is copywriting that carries your story forward.
