The
Backstory
brand messaging & SEO website copy
Kayla Daniels Interiors is a residential interior design studio specializing in creating down to earth environments for remodels and custom-built homes across North America.
Although Kayla is a creative at heart (she doubles as an incredible painter!) who loves to write and storytell, she needed an expert to take her copy to the next level. With the goal of acquiring more high-end clients (aka nice people who appreciate great design), Woven Copy Studio stepped in as KDI’s copywriting partner to fill crucial gaps in her website’s copy and messaging.
Throughout the project, you’ll find we identified a subtle way to pull together Kayla’s crafts – art and design – as well as her down to earth aesthetic to tell a more personal, alluring narrative.
/ MEDITATIVE
SINCERE /
Tone-of-voice descriptors
Charming
Organic /
the debut ↓
The Debut
Now that the brand’s copy is perfectly aligned with visuals by Duelle Made and Niamh Berry, the Kayla Daniels Interiors site feels complete. Those seeking the studio’s services will enjoy being welcomed into a more professional, higher-end experience that feels fitting with the distinctive approach, style, and creative abilities Kayla brings to the table.
I felt like I had all these ideas in my head and a vision for what I wanted the brand voice and copy to be, but I couldn't articulate it (nor did I have the time to be honest). Carrie listened deeply and perfectly represented the business, the brand, and my voice in such an authentic way. I feel complete, more professional, and like I am offering my clients a much higher-end experience than I was before.
"The fence is a silly place to be when you could have incredible copy, and a new friend, on the other side."
— Kayla
residential designer
This is copywriting that carries your story forward.
